tvN's 'Space Rice Cake Shop' is a spin-off variety show about Lee Eun-ji, Oh My Girl's Mimi, Lee Young-ji, and IVE's Ahn Yu-jin running a rice cake shop. The four members of Space Rice Cake Shop, which started in early ,,, in Goheung, Jeonnam, made rice cakes themselves, developed menus, and welcomed customers. The natural chemistry among the members as they researched tteokbokki menus and adapted to the business brought a quiet and enjoyable experience. After finishing their business in Goheung, They opened their second store in Yeonhui-dong, Seoul, and the reservation-only Seoul store attracted about 3,000 people waiting for reservations ahead of its first opening, and the operating style and menu were changed to accommodate the growing number of customers. Some viewers expressed disappointment during this process, saying that new menu items appeared instead of those made directly by the members in Goheung, and the Seoul store was actually operated as a pop-up store, weakening the original modest feel. Online, reactions such as "The story built up in Goheung ended too quickly," "It feels more like a commercial pop-up than a variety show," and some sharply criticized the production team, saying things like "It smells like money" and "Maybe they've lost their senses." The ratings started at 2.9% for episode 1 and rose to 3.0% for episode 2, but in episode 7, which featured the main focus of Seoul's second store business, it recorded 2.1% nationwide for paid households.
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