"No logo, but 10 million won"—what clothes do the rich wear,,,,,,,,, what do they wear???

A neat and neat brown coat. Even though there is no obvious logo on the chest or sleeve, the price is 13.2 million won, and it is a 'Grayson coat' made from the finest cashmere by the Italian high-end brand Loro Piana. Instead of flashy logos, the price tag is explained by rare fabrics, precise tailoring, and craftsmanship. The 'quiet luxury' that once swept the fashion world has gone beyond a simple trend to become a way for the top-tier consumers to consume and establish itself. In the past, logos that everyone recognized, like Chanel's 'Double C' or Louis Vuitton's monogram, were symbols of luxury goods, but now it's a way where only those who appreciate the materials and craftsmanship share the value among themselves. That's how it works. According to the fashion industry on the 18th, even for this year's fall/winter (FW) season, global high-end brands are emphasizing premium materials and craftsmanship instead of flashy logos. In the past, 'Quiet Luxury' meant neutral colors like beige and gray and minimalist designs, but recently, the focus has shifted from 'quietly pretending clothes' to materials, cuts, and textures that only those who know can recognize. Behind this phenomenon lies a different way of displaying the top consumer segment. In the past, logos that could be recognized from afar were the most intuitive way to show the price and value of luxury goods, but recently, not openly revealing the brand has become another way to differentiate itself.