Song Ji-hyo, an actress and CEO of an underwear brand, is drawing attention by releasing a nearly unretouched, groundbreaking new product pictorial, and on the 28th, the official SNS of her lingerie brand posted a photo shoot featuring her as a model for the new product. In the released photos, Song Ji-hyo stood in front of the camera wearing a bra top and panties in three colors—green, red, and black—without any flashy accessories or exaggerated poses, highlighting the product itself, while showing off her natural waistline, slim legs, and voluptuous figure. What stood out in this pictorial was that she revealed her natural body shape without excessive poses or corrections . She said she revealed it as is. When some photos naturally showed her lower belly line, online comments commented, "I thought it was a belly," "Looks like it was because of the shadows," "Looks like no correction," "Looks like it was more realistic than the body." "Beautiful," "Full of confidence," and "It gives us faith." Since launching her innerwear brand last year, Song Ji-hyo has been directly involved in product planning and promotion. She initially confessed, "I only get one or two orders a day, which is very worrisome," but sales have since increased and she has been steadily rising by opening a global store.
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